When it comes down to it, making money from Internet marketing is not that hard. All you have to do is use paid or free methods that lead visitors to your offers, then convert you visitors with your content.
Without a doubt, paid traffic is the easiest way to build your online business. You can sometimes get results within a few hours – or even a few minutes – of launching your paid traffic campaigns. But as soon as the money runs out, usually so does the traffic.
The paid traffic platform most marketers use is Google AdWords. It’s the biggest and most popular. But therein lies the problem: Google AdWords is so big that it’s often really hard to get your offers noticed by consumers. It’s simply so filled with competitors that you either have to spend a fortune bidding on the best keywords or risk getting little return for your marketing dollar.
Plus, Google has one of the worst support structures you are going to find anywhere. It also has built a reputation for being hostile toward affiliate marketers. Google has been known to ban accounts suddenly and without explanation. And they are so big, they can get away with it!
But Google isn’t the only game in town. For many marketers, Bing and Yahoo offer better alternatives.
While between the two, Bing and Yahoo only account for 29.2% of the search engine marketplace, that’s 29% of billions of online users. And both are not only affiliate friendly, but provide better service.
Best of all, while your competitors are spending a fortune bidding on the best keywords on Google, you can quietly but effectively promote your offers on Bing and Yahoo without overspending on the best keywords.
Less Expensive Paid Methods
Two other little-used but highly effective paid methods are Facebook Ads and solo ads.
Even though Facebook seems to share Google’s contempt for affiliate marketers, its ad program is worth considering because of its ability to provide extremely targeted demographic and psychographic information so you can tailor your offers not only on things like age, gender and geographic location, but also on likes and dislikes, interests and preferences.
The biggest benefit of solo ads is the price. Your budget can go much further using solo ads as compared to working with a bigger, more expensive marketing platform. And your ads are seen only by people who already have proven to be passionate about your niche.
Secret Free Traffic Methods
Right now, social approval signals are the top measure of site ranking. But, creating back links to your web pages from high authority sites still can influence your page’s rankings.
Search engines consider authority sites to be anyplace web users go when they are searching for answers to niche-related questions. They include such site as Wikipedia.com, About.com, eHow.com, Yahoo Answers, and so on. Sites with the suffix .gov and .edu also are considered authority sites by the search engines.
Creating Links from Authoritative Sites
Here’s a fast, easy way to create links to your pages from authoritative sites:
- Go to any of these sites
- Create an article or comment on an existing post
- Leave a link to your pages in the About the Author box
When readers follow that link back to your page, you have a new high-target prospect and your page ranking will improve at the same time.
When you use these traffic generating secrets, you don’t have to spend a fortune promoting your offers or attracting new visitors to your web pages.
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