Amazon has officially begun running operations for Whole Foods today after buying it out for around $13.7 billion dollars.
With over 460 grocery stores, the supermarket chain that was previously renowned for its expensive goods has seen a dramatic decrease in prices—some have dropped as much as 43%.
- Avocados, from $2.99 to $1.49
- Organic bananas, from 99 cents to 69 cents.
- Butter from, $5.29 to $4.49.
- Organic brown eggs from, $4.39 to $3.99
- Fuji apples from, $3.49 to $1.99
“We’re growing something good with Amazon”:
The biggest clue that Amazon has bought Whole Foods is that they are now selling electronics and gadgets:
Amazon/Whole Foods announced their plans to combine the two companies: “This is just the beginning – Amazon and Whole Foods Market plan to offer more in-store benefits and lower prices for customers over time as the two companies integrate logistics and point-of-sale and merchandising systems.”
According to the Guardian: “Over time, Amazon plans to integrate its Prime membership program into the Whole Foods checkout process. Amazon will also place its Amazon Lockers package pickup machines in some Whole Foods stores, and make Whole Foods’ private label products available on its website.”
The CEO of Amazon Worldwide Center Jeff Wilke, expressed their vision to make organic products and healthy food more reasonably priced for the everyday person, “Everybody should be able to eat Whole Foods Market quality. We will lower prices without compromising Whole Foods Market’s long-held commitment to the highest standards.”
Purchasing Whole Foods represents a critical step in the company’s strategy, namely in establishing a more physical presence instead of being so exclusively online.
Watch ” Amazon Slashes Whole Foods Prices” here: